OLED55C54LA 4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8 True black levels in every pixel create stunning contrast, depth, and detail 100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues Brighter visuals from the new light boosting algorithm of Brightness Booster New AI button, voice controls, drag and drop functions on the AI Magic Remote
